December 10, 2025

Thuasne® unveils the ecofriendly reissue of its bestselling bra: the all-new top’strap conscious

After four years of research and development, Thuasne® unveils Top’Strap Conscious, an eco-friendly reissue of its iconic model. This new version combines high-performance support with recycled materials, a first step towards sustainability. Comfort, performance, and commitment come together in a sports bra designed for all moderate-impact sports.

Innovation at the service of sustainable sport

The Top’Strap Conscious retains the technical DNA of the original model while incorporating recycled materials, a revamped design, and guaranteed comfort. A natural evolution for those who want to combine performance and commitment to a more responsible approach to sport. This bra represents a first step in Thuasne’s commitment to eco-friendly and more sustainable fashion. It will replace the previous model.

Thanks to its patented Thuasne elastic band, the Top’Strap Conscious effectively limits vertical and horizontal movement of the breast without compression. This system provides support for moderate-impact activities such as running or cycling. The pre-shaped cups of the bra hug the body, while the padded straps enhance comfort. All this in a bra made from 59% recycled materials, combining technical innovation and environmental responsibility.

Details designed to reinvent a best-seller with conscience

  • Comfort and freedom of movement
    The padded straps and pre-shaped cups ensure an optimal fit for all body types.
     
  • High-performance support
    The patented elastic band limits breast movement without causing compression.
     
  • Maximum breathability
    The breathable fabric helps wick away sweat during exercise.
     
  • Eco-friendly development
    This model is made from 59% recycled materials, all sourced in the EUROMED area and manufactured in Tunisia.
     
  • Designed in France
    Designed and developed by the Thuasne teams in Saint-Étienne (France).

The Top’Strap Conscious by Thuasne is available in black and khaki, in a wide range of sizes (from 85 A to 105 E) at price of €50.

PRESS CONTACT

Zmirov Communication Chloé Jean-Baptiste - chloe.jean-baptiste@zmirov.com - 06 69 61 33 85